Gold is the outcome of magic meld with reality.
Gold from the heart of the UAE, Dubai. Aurel, celebrated craftsmanship and the purity of gold. A boutique that provides high-end gold quality with online exports to create personalized ties between the brand and the client.
A name inspired by the chemical symbol of gold “Au” as well as its Latin origins from the word “Aureus” - Means gold.
The visual language focuses on staying true to the purity of gold and the new cues of luxury – pared-back simplicity, subtle quirks, and a fresh color palette.
Role: Design and Art Direction. Photography: Elsn Lahoud
