BEYOND THE ORDINARY,
Humboldt Horizon embodies the pioneering spirit of Berlin. A state-of-the-art contemporary architectural project designed by GRAFT , offering a space that transcends heritage and modernism. The project offers a sculptural canvas for creatives and cultural connoisseurs to express themselves and live in. In a mission to capture the spirit of real estate development and its urban surroundings, this project addresses the storyline of luxury, history, and the disruption of the status quo.
The extended typeface represents high-end modernism and is customized with a subtle curvature split that adds a symbolic horizon to the cleanly constructed typography.
The visual language is based on a highlycurated photographic style with great narrative potential.
Architecture is shown in organic forms and dramatic perspectives, and people are shown in abstract and mysterious narratives.
Close ups of generative color patterns add depth and texture tothe brand.
Project courtesy of Graft Brandlab GmbH / role: Design and art direction
