Maison Mirath, a jewelry boutique located in the heart of Beirut that explores heritage, craftsmanship and timeless modernism of an ever contrasting bond of a mother and her daughter.
the brand exercise was complimented by a visual deconstruction of the classical emblem, where custom typography subtly interacts with the Arabic dot, creating a harmonious interplay between identity and aesthetics.
The brand's minimalistic high appeal remains wild at heart. Through the art direction, we see a strong mirath woman at her natural rawness: Unapologetic in her individuality, strong in her conviction, unique in her taste and bold in her choices.
Project designed and conceptualized by: Mojo Ink
Role: Design and Art Direction. Photography: Sam Rawadi
