project conceptualized, designed for the Ministry of Culture & Knowledge for Saudi Arabia’s annual bookfair.
the visual concept was based on cultural exchange interpreted through old patterns and symbols from both cultures which were then blended together to form new ones. the emirati ghutra was combined with swords, arabic letterforms framed ornaments abstracted from old fabrics, architecture and handicrafts
the stand celebrated a cultural heritage through typographic installations highlighting the power of words and the beauty of traditional and modern typography simultaneously with the addition of oversized books that completed the hanging typographic installations.
Project designed and conceptualized by: Mojo Ink / role: design and adaptation
