a cultural exchange between uae and china. a conceptual representation of two rich cultures melting into a hybrid form of spacial, experimental and communicative design to convey the scale and importance of uae-china relations.

the graphics are a representation of a clean modern typographic display in motion showing a dynamic futuristic feel for a memorable merge of two cultures.

the Arabic coffee cups with typography symbolise a welcoming cultural harmony. In contrast, the burqa and flying lanterns convey a cultural tradition in a fresh reimagined context, an experience rooted in traditions but looking into the future.

Project designed and conceptualized by: Mojo Ink / role: art direction